BY JOHN GUBBA

When it comes to new technology Ipswich Town have made a giant leap to the top of the table by becoming the first Football Club in Britain to offer our DVD catalogue via a brand new Download To Own (DTO) online store.

While Netflix, Lovefilm and Apple are downloading the latest movies, Planet Blue have embraced the digital revolution by launching our own dedicated service that will bring you the best of the Super Blues at the click of a button.

Our top titles will remain available on physical DVDs because they are still a popular gift item, especially at Christmas. But now you can build your own digital library that you can watch on your laptop, PC, mac, smartphone or connected TV.

Boys of 81, Official History of Ipswich Town, Match of the Seventies and Road to Europe are the four titles available as digital downloads on day one of this new service. And more great titles will be made available soon – including a brand new Great Goals of the Last Decade DVD.

The beauty of download to own (DTO) is that fans can download the complete DVD – including the extras and interactive menus – direct to their own computer or enabled device. This overcomes the streaming issues of variable broadband connection speeds because once the digital file is downloaded it gives you exactly the same experience as having the physical DVD.

Fans can choose between a full licence which enables you to play the file on up to 5 devices and even burn your own physical copy of the DVD, or a 24 hour rental (just like hiring a DVD from Blockbuster without the hassle of leaving home).

The Download To Own service is provided by the club’s DVD production partners VSI Enterprises are making the most popular titles in their back catalogue available online.